Bridge the Gap with Hispanics.

Understanding the significant impact of Hispanics on the U.S. economy highlights the need for more than messages translated into Spanish to communicate effectively with them.

Organizations such as TelevisaUnivision, Telemundo, and Nielsen provide annual data on the evolving Hispanic market to drive progress for the community, businesses, and brands.

Although this valuable data provides a clear picture of the Hispanic community, brands need to interpret and use it to start genuine and natural interactions with them.

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Thus, any communication effort must prioritize creating a relationship before a transaction, ensuring it can be easily implemented and earn a place within the community.

Companies like Verizon have understood and interpreted the data based on their business objectives.

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Today, Verizon understands that they cannot limit themselves to simply selling a service to the Hispanic community. They facilitate a 24/7 emotional connection between Hispanics in the U.S. and their loved ones in Latin America. By harnessing the emotional significance of staying connected with family and friends across borders, Verizon creates a compelling narrative that deeply resonates with Hispanic consumers. This approach enhances brand affinity and solidifies Verizon's position as a trusted ally in facilitating meaningful connections within the Hispanic community. Similarly, brands like Ford and Chase leverage their extensive experience in the Hispanic market to adapt their products, services, and messages to meet the community's needs.

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When needed, these brands create original messages that maintain the brand's tone, voice, and strategy, instead of just adapting general market campaigns into Spanish.

Recognizing Hispanics' economic importance and loyalty, and creating tailored communication efforts, will allow companies to cross the bridge to the Hispanic market, seeking new growth opportunities to achieve sustainable financial success.

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‍_{Photo by Vinicius.}

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